Even as a fmr. WW, the clever commercial where the lady walking towards a WW building, was umm ... kidnapped by like-women and driven a few storefronts over to join Curves™ ... (albeit illegal) made me chuckle. Well, WW didn't ...In a Manhattan Federal Court Friday 10/23/09, Weight Watchers® filed suit with claims that the center's (Curves™) advertisements confused customers, in addition to utilizing the Weight Watchers® name and logo without permission ... ::developing:: ~PC
Source: NewYorkDailyNews.com "Weight Watchers and Curves at odds over comercial"
Source: NewYorkPost.com "Diet Heavyweights are battling it out in court"
Source: Brandweek.com "Curves flexes muscel against Weight Watchers with New Ad"
7 comments:
I haven't seen the ads recently this must be why. They use the full name maybe if they would have only implied Weight Watchers or made up a dummy competitor that mimmicked them.
Weight watchers sickens me. The truth hurts I hope it gets thrown out. I thought it was filarious! NEWSFLASH the thought of people not wanting to be droned into counting "points" is quite common weight watchers! If their products or programs were sound they wouldn't have to do this.
As soon as I saw the commercial I sensed their would be a little drama behind that LOL. Curves could have been far smarter about that by insinuating it was weight watchers...oh well!
when I first saw this commercial, I KNEW there would be SOMETHING to happen between those two. I couldn't believe they actually used the brand "Weight Watchers". Usually they use like "the competitor" or something like that....yup, it's beef, LoL!
LOL, it obviously hasn't reached our shores and probably never will now. I like adverts with a sense of humour!
I liked the commercial. lol
- Lisa
http://inweighovermyhead.blogspot.com/
I was wondering when this was going to happen. I was so surprised when I first saw the commercial. First thing that crossed my mind.
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